AI Insights · Timothy · April 2024
Top 5 Fashion Games Performance in South America, Q1 2024
In Q1 2024, the top 5 fashion games on a unified platform in South America showed dynamic trends in downloads, active users, and revenue. Makeup ASMR: Makeover Story and Project Makeover led the market with significant engagement.
In the first quarter of 2024, the top five fashion games in South America on a unified platform demonstrated varied performance metrics, showing a dynamic landscape in downloads, active users, and revenue. Data from Sensor Tower reveals detailed insights into these trends.
Makeup ASMR: Makeover Story saw a notable start with weekly revenue increasing steadily from $463 to around $730 by the end of March. Downloads showed an initial surge, peaking at over 426K in early January, but gradually declined to approximately 210K by the end of the quarter. Weekly active users, however, displayed consistent growth, starting at 724K and reaching over 3.2M by the end of March.
Project Makeover experienced a relatively stable revenue stream, fluctuating around $31K to $37K weekly. Downloads fluctuated significantly, with a peak of 428K in late January and a dip to about 172K by the end of March. Active users remained mostly steady, hovering around the 900K to 1M mark throughout the quarter.
Left or right: Magic Dress up showed impressive download numbers right after its release, with a peak of over 813K in late February. However, downloads tapered off to around 255K by the end of March. Active users followed a similar trend, starting at 159K and soaring to 926K before settling at approximately 533K.
Hair Tattoo: Barber Shop Game had a more modest performance in revenue, generally ranging between $2 and $15 weekly. Downloads fluctuated, peaking at 254K in mid-March. Active users remained robust, consistently above 2M, closing the quarter at nearly 2.58M.
Hair Salon: Beauty Salon Game did not generate revenue during the quarter but showed strong engagement with downloads growing from 80K in early January to roughly 220K by the end of March. Active users also increased steadily, starting at 468K and reaching over 787K by the end of the quarter.
These insights provide a snapshot of the vibrant and competitive fashion game market in South America for Q1 2024. For more detailed analytics and trends, visit Sensor Tower.
